One trend is quickly rising to the forefront: the demand for plants that provide added value. Today’s customers aren’t just looking for beautiful plants—they’re seeking varieties with tangible benefits, from...

We’ve entered a new consumer landscape within which health, added benefits, beauty, and taste play a large role for consumers. Plants need to attract pollinators, support the local ecosystem, and,...

As climate change continues to impact weather patterns globally, the demand for resilient plant varieties that can withstand extreme conditions such as heat and drought has surged. Gardeners and landscapers...